Program Overview
The Pup Thrive Affiliate & Influencer Program ("Program") allows approved content creators, bloggers, social media influencers, and brand advocates ("Affiliate," "you," or "Partner") to earn commissions by referring customers to shoppupthrive.com ("Pup Thrive," "we," or "us").
By submitting an application and participating in the Program, you agree to be bound by these Terms in their entirety. Please read them carefully before applying or promoting Pup Thrive products.
These Terms constitute a legally binding agreement between you and Pup Thrive governing your participation in the Program. Pup Thrive reserves the right to accept or deny any application at its sole discretion.
Eligibility
To be eligible to participate in the Program, you must meet all of the following requirements at the time of application and throughout your participation:
- You must be at least 18 years of age or the age of majority in your jurisdiction.
- You must have an active and publicly accessible online presence, such as a social media account, blog, website, podcast, or other content channel.
- Your content must be original and primarily in the English language (or clearly targeted to an English-speaking audience).
- Your platform and content must not violate any applicable laws or regulations, and must not contain or promote content that is harmful, offensive, discriminatory, or otherwise objectionable as determined by Pup Thrive in its sole discretion.
- You may not be a direct competitor of Pup Thrive or primarily affiliated with a competing pet supplement or wellness brand.
- Pup Thrive currently accepts participants based in the United States. International applications may be considered on a case-by-case basis.
Pup Thrive reserves the right to revoke eligibility at any time if any of the above conditions are no longer met.
Enrollment & Approval
Participation in the Program begins with the submission of an application at shoppupthrive.com/pages/affiliates-and-influencers. Submission of an application does not guarantee acceptance into the Program.
Application Review
We aim to review all applications within 2–3 business days of submission. You will be notified of approval or denial via the email address provided in your application. Pup Thrive is not obligated to provide a reason for denial.
Account Information
You are responsible for providing accurate and complete information in your application, including your name, email address, platform details, and shipping address (if requesting a welcome gift). You agree to notify Pup Thrive of any changes to your contact information promptly by emailing info@shoppupthrive.com.
Commission Structure
Approved affiliates earn a commission on qualifying purchases made by customers who use their unique affiliate coupon code or affiliate link.
Commission Rate
The current commission rate is 10% of the order subtotal. The commission is calculated on the subtotal of the customer's order — meaning the total value of products purchased — before taxes and shipping charges are applied.
| Customer Order Subtotal | Your Commission (10%) |
|---|---|
| $25.00 | $2.50 |
| $50.00 | $5.00 |
| $75.00 | $7.50 |
| $100.00 | $10.00 |
| $150.00 | $15.00 |
| $200.00 | $20.00 |
Qualifying Purchases
A purchase qualifies for commission when a customer completes a successful order on shoppupthrive.com using your unique coupon code or affiliate tracking link, and the order is not subsequently cancelled, refunded, or charged back.
Non-Qualifying Purchases
The following do not qualify for commission:
- Orders that are cancelled, returned, refunded, or result in a chargeback
- Orders placed using another affiliate's code or link in conjunction with yours
- Any order that Pup Thrive determines to be fraudulent or in violation of these Terms
- Tax amounts, shipping fees, and any third-party charges added to the order
Coupon Codes
Upon approval, each affiliate will receive a unique discount code ("Coupon Code") to share with their audience. Coupon Codes are personal to the individual affiliate and may not be transferred, sold, or shared with other affiliates or third parties for resale.
Customer Benefit
When a customer applies your Coupon Code at checkout on shoppupthrive.com, they will receive 10% off their order subtotal. This discount is applied before taxes and shipping.
Code Usage
- Coupon Codes are intended for single use per customer (one use per Shopify account).
- Affiliates may not apply their own Coupon Code to personal purchases for the purpose of earning commission on their own orders.
- Coupon Codes may not be listed, posted, or distributed on public coupon aggregator websites (e.g., RetailMeNot, Honey, Coupon Cabin) or coupon-focused social pages without prior written approval from Pup Thrive.
- Pup Thrive reserves the right to deactivate a Coupon Code at any time if misuse is detected.
Affiliate Links
In addition to your Coupon Code, approved affiliates will be provided with a unique affiliate tracking link ("Affiliate Link") directing customers to shoppupthrive.com. Affiliate Links allow Pup Thrive to track traffic and, where possible, attribute sales to your account.
Link Usage Guidelines
- Affiliate Links must not be disguised, cloaked, or redirected in a manner that obscures their destination from the customer.
- Links must not be embedded in spam emails, pop-up ads, or any unsolicited communications.
- You may use your Affiliate Link across your approved platforms including social media profiles, bio links, blog posts, YouTube descriptions, and email newsletters to your existing subscribers.
- Paid advertising using your Affiliate Link (e.g., Google Ads, Meta Ads) requires prior written approval from Pup Thrive.
Tracking Limitations
Affiliate Link tracking is dependent on cookies and browser settings. Pup Thrive cannot guarantee attribution in all cases due to ad blockers, browser privacy settings, or customers switching devices. The Coupon Code is the most reliable method of attribution and is the primary basis for commission calculation during the initial phase of the Program.
Welcome Gift
As a thank-you for joining the Program, newly approved affiliates who include a complete shipping address in their application will receive a complimentary selection of Pup Thrive products ("Welcome Gift").
- The Welcome Gift is available to approved affiliates within the contiguous United States. Shipping to Alaska, Hawaii, and U.S. territories or international addresses may not be available and will be considered on a case-by-case basis.
- The specific products included in the Welcome Gift are selected by Pup Thrive and are subject to availability. We reserve the right to substitute products of equal or greater value.
- The Welcome Gift is provided at no cost to the affiliate, including shipping, and has no cash value.
- The Welcome Gift is available once per affiliate upon initial enrollment and is not available for renewal or replacement.
- Pup Thrive reserves the right to discontinue or modify the Welcome Gift offering at any time without prior notice.
- Receipt of the Welcome Gift does not obligate Pup Thrive to continue the affiliate relationship, nor does it obligate the affiliate to post or promote any content.
Payments & Payouts
Pup Thrive is committed to paying earned commissions in a timely manner. During the initial phase of the Program, commission tracking and payouts are managed directly by Pup Thrive. As the Program grows, we will transition to a dedicated affiliate management platform that will enable automated tracking, reporting dashboards, and scheduled payouts.
Payout Process (Initial Phase)
- Commissions are tracked by Pup Thrive using Shopify's discount code usage reporting.
- Earned commissions will be calculated and communicated to affiliates on a regular basis. Specific payout schedules will be confirmed with each affiliate upon approval.
- Payment method details (e.g., PayPal, bank transfer, check, store credit) will be agreed upon between Pup Thrive and the affiliate at the time of enrollment.
Minimum Payout Threshold
A minimum earned commission balance may apply before a payout is issued. This threshold will be communicated to you at the time of approval and may be updated as the Program evolves.
Chargebacks & Refunds
If a customer order for which you have already received commission is subsequently returned, refunded, or results in a chargeback, the corresponding commission amount will be deducted from your next payout or, if your balance is insufficient, invoiced back to you.
Tax Responsibility
You are solely responsible for reporting and paying any taxes applicable to commissions you earn through the Program. Pup Thrive will provide tax documentation (such as a Form 1099 in the U.S.) as required by applicable law. You agree to provide any tax identification information requested by Pup Thrive.
Promotion Guidelines
Affiliates are expected to promote Pup Thrive products honestly, accurately, and in compliance with all applicable laws and platform rules. The following guidelines apply to all promotional activity.
FTC Disclosure Requirement
You are required to clearly and conspicuously disclose your affiliate relationship with Pup Thrive in accordance with the U.S. Federal Trade Commission (FTC) Endorsement Guidelines. This disclosure must appear in close proximity to any affiliate link or coupon code you share, and must be easily noticeable to your audience.
Acceptable disclosure language includes (but is not limited to):
- "I earn a commission on purchases made through my link."
- "This post contains affiliate links — I may earn a small commission at no extra cost to you."
- "Ad" or "#ad" where required by the platform
- "Gifted by Pup Thrive" when promoting the welcome gift or any gifted product
Accurate Claims
- All statements about Pup Thrive products must be truthful, accurate, and based on your genuine experience or the product information provided to you by Pup Thrive.
- You may not make unsubstantiated health claims about Pup Thrive products (e.g., claims that a product cures, treats, or prevents any disease or condition).
- You may not misrepresent the price, discount amount, or terms of the affiliate offer.
- You may not create the impression that you are an employee, spokesperson, or official representative of Pup Thrive unless this has been expressly agreed upon in writing.
Platform Compliance
You are responsible for ensuring your promotional content complies with the terms of service of each platform on which you post (Instagram, TikTok, YouTube, etc.), including all rules regarding paid partnerships, sponsored content, and affiliate disclosures.
Prohibited Conduct
The following activities are strictly prohibited and will result in immediate termination of your affiliate account, forfeiture of all unpaid commissions, and may subject you to legal liability:
- Coupon site distribution: Posting or distributing your Coupon Code on public coupon aggregator websites without prior written approval.
- Spam: Sending unsolicited bulk emails or messages promoting your Affiliate Link or Coupon Code.
- Cookie stuffing or link manipulation: Using deceptive tactics to artificially inflate traffic or commission attribution.
- Trademark bidding: Bidding on "Pup Thrive" or related brand terms in paid search advertising without explicit written permission.
- Fraudulent orders: Placing, encouraging, or facilitating fraudulent orders in any way.
- Brand disparagement: Making false, misleading, or disparaging statements about Pup Thrive, its products, employees, or other affiliates.
- Unauthorized content: Creating promotional materials using Pup Thrive's logos, images, or brand assets without prior approval.
Brand & Trademarks
Pup Thrive grants you a limited, non-exclusive, non-transferable, revocable license to use the Pup Thrive name and any approved brand assets solely for the purpose of promoting Pup Thrive products in accordance with these Terms.
- You may not alter, distort, or modify Pup Thrive logos, images, or brand assets.
- You may not use Pup Thrive's brand assets in a manner that implies endorsement of any third-party product or service.
- You may not register any domain name, social media handle, or brand name that incorporates "Pup Thrive" or any confusingly similar variation without prior written consent.
- All intellectual property rights in Pup Thrive's brand, products, and content remain exclusively with Pup Thrive.
Upon termination of your participation in the Program, your license to use Pup Thrive's brand assets is immediately revoked and you must cease all use of Pup Thrive's name and brand materials.
Termination
Termination by Pup Thrive
Pup Thrive reserves the right to suspend or terminate your participation in the Program at any time, with or without cause and with or without notice. Grounds for termination include but are not limited to: violation of these Terms, conduct deemed harmful to the Pup Thrive brand, fraudulent activity, or inactivity for an extended period.
Termination by Affiliate
You may withdraw from the Program at any time by sending written notice to info@shoppupthrive.com. Upon withdrawal, your Coupon Code and Affiliate Link will be deactivated.
Effect of Termination
- Upon termination for any reason, you must immediately cease all promotion of Pup Thrive products under the Program and remove your Affiliate Link and Coupon Code from all content.
- Commissions earned prior to termination on qualifying, non-refunded orders will be paid out at the next scheduled payout cycle, provided no outstanding violations exist.
- Commissions earned through prohibited conduct or fraudulent activity will be forfeited in their entirety.
- Pup Thrive is not liable for any losses arising from termination of the Program or your participation in it.
Modifications to Terms
Pup Thrive reserves the right to modify these Terms, the commission structure, Coupon Code terms, payout schedule, or any other aspect of the Program at any time. We will make reasonable efforts to notify active affiliates of material changes via the email address on file.
Your continued participation in the Program following notice of any changes constitutes your acceptance of the revised Terms. If you do not agree with any modification, your sole remedy is to withdraw from the Program in accordance with Section 12.
Limitation of Liability
To the maximum extent permitted by applicable law, Pup Thrive's total liability to you in connection with the Program shall not exceed the total commissions earned by you in the three (3) months immediately preceding the event giving rise to the claim. Pup Thrive is not liable for any indirect, incidental, consequential, or punitive damages arising from your participation in the Program.
Governing Law
These Terms shall be governed by and construed in accordance with the laws of the state in which Pup Thrive operates, without regard to conflict of law principles. Any disputes arising under these Terms shall be resolved through good-faith negotiation, and if unresolved, through binding arbitration.
Entire Agreement
These Terms constitute the entire agreement between you and Pup Thrive with respect to the Program and supersede all prior communications, representations, or agreements relating to the same subject matter.
Contact Us
If you have questions about these Terms, your account, commissions, or anything else related to the Pup Thrive Affiliate & Influencer Program, please reach out:
We aim to respond to all program inquiries within 2–3 business days.